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Where you sleep on a coastal trip changes the trip more than the destination does. The three options serve genuinely different holidays.
The resort
Best for short trips and for anyone who wants the beach club, the pool and the service without organising anything. Costs most per night, saves the most effort.
The villa
Comes into its own with six or more people and a week or more, where the per-person maths turns sharply in your favour. You take on cooking, cars and logistics.
The apartment
The value option for couples who plan to be out all day. You lose the pool and the service; you gain a location in town and a much smaller bill.