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The beach club is the format that defines a luxury coastal holiday, and it runs on conventions that are never written down. Here is what to expect before you pay for anything.
Minimum spend, not a ticket price
Most clubs do not charge for a bed as such. You commit to a minimum spend that goes on food and drink, and that figure rises for front-row beds and at weekends.
Book ahead in season
From June to September the good clubs are reserved days in advance and the best beds go to returning guests. Book direct, and confirm the day before.
Arrive late, stay later
Nothing starts early. Lunch service from around two, music building through the afternoon, and the room at its best somewhere near sunset.